Meet The Founder of L.A-S
Lorna Andrews, better known to many as Lorna Luxe, is an online content creator with a thriving Instagram following of over 1.4 million that has gracefully transformed into a savvy businesswoman and the visionary founder of L.A-S.
Initially working as an air hostess, she left her life in the clouds to take a position at an online homeware store, Rockett St George. Eventually, Lorna chose to take a leap of faith and dedicate herself entirely to Instagram and blogging—a gamble that ultimately proved to be worthwhile.
Her approachable personality, captivating blog entries, and distinctive headless Instagram photos—enabling followers to picture themselves in her outfits—have contributed to her impressive following.
Now, eleven years into her career, Lorna has cultivated a vibrant online community of like-minded and highly engaged individuals who share a passion for quality fashion. This community lies at the core of L.A-S, inspiring every design we create and guiding our continuous growth and learning.
Recently, Lorna featured on 'Abby Clancy's Celebrity Homes,' where she showcased the iconic 'Ghost House,' a major source of inspiration for L.A-S, offering us an insight into her life.
Lorna has always envisioned launching her own fashion and lifestyle brand, and after years of careful planning, L.A-S was officially established in October 2023.
In just a brief period, L.A-S has already celebrated significant accomplishments, including the debut of our fragrance, Ghost No. 98, now available at Selfridges.
When we asked Lorna about her vision for the brand over the next five years, she expressed, “I am incredibly thankful to everyone who has shopped, talked about, or shared L.A-S. My goal is to create a brand that serves everyone, and I promise to work hard to make that happen. This is only the beginning; watch this space!”